Visual Identity in Branding (5 cr)

Evaluation scale

H-5

Content scheduling

Students will handle the responsibility of an Art Director in a creative team. Course’s learning tasks will cover multiple media channels, or it can be an outside assignment. Art Director students will create ideas, do research, visualize and write advertising concepts that they’ll present to the group or client. Project management, research, creativity, visual rhetoric and styles are the tools of the Art Director.

Objective

After completing the course a student is able to
- analyse and develop their expertise as a designer of visual concepts
- design and develop visual identities for clients
- manage the visual design process from analysis and data acquisition to solutions
- expand their team work and presentation skills

Content

Students practice the role of responsible Art Director. Multimedia learning task or project can be carried out as an assignment. The assigment includes analysis, ideas, background research, visualizations, visual design and presentations. Project management, creativity and visual rhetoric are key tools for the designer.

Materials

will be shared in itslearning

Completion alternatives

a portfolio that covers the learning goals and objectives of the course

Student workload

one large independent learning task. Guidance will be available during the course