Study Guide

Objective

Upon completing the course, the student will be able to:
•Understand the key concepts, markets, and actors of sports business and comprehend the significance of sports as a global business.
•Evaluate the economic impacts of sports on society and business.
•Identify and describe unique characteristics of sports as an industry.
•Understand the basics of sports marketing and sales.
•Be familiar with trends in the sports business.

Content

The key concepts and characteristics of sports business and the importance and impact of business.

Materials

Materials available on the ItsLearning platform, along with the following books:
• Auvinen T. & Kuuluvainen A. 2017. "Urheiluseurojen sisäpiirissä". Alma Talent.
• Jalonen H., Haltia J., Tuominen S., & Ryömä A. 2017. "Arvoluonnin pelikirja urheilun ja liiketoiminnan rajapintaan". Turku: Turun ammattikorkeakoulu.
https://www.turkuamk.fi/fi/tutkimus-kehitys-ja-innovaatiot/julkaisuhaku/109/

Teaching methods

The course is conducted entirely online through the ItsLearning platform, utilizing blended learning methods.

Exam schedules

No exam

International connections

Innovation pedagogy emphasizing self-directed learning. Assignments are related to clubs, athletes and/or current topics of the industry.

Cases
Materials provided during the course

Completion alternatives

No optional completion methods.

Student workload

• Online lectures (recorded)
• Remote assignments
• Literature
• Written reports and case studies
Total 135 hours

Content scheduling

Upon completing the course, the student will be able to:
• Understand the key concepts, markets, and actors of sports business and comprehend the significance of sports as a business.
• Evaluate the economic impacts of sports on society.
• Identify and describe unique characteristics of sports as an industry.
• Understand the basics of sports marketing and sales.
• Be familiar with trends in the sports business.

Further information

Course communication is handled through the ItsLearning platform.

Evaluation scale

H-5

Assessment criteria, fail (0)

- Assignments submitted during the course are missing or highly inadequate. The given instructions have not been followed, and the answers are very low-quality.

Assessment criteria, satisfactory (1-2)

- The themes in the submitted assignments are covered briefly and in a list format, and do not fully meet the instructions.
- The content of the submitted assignments is inconsistent and lacks coherence.
- The language quality is poor.

Assessment criteria, good (3-4)

- The content of the submitted assignments generally meets the task requirements.
- There is little to no irrelevant content in the assignments.
- Personal reflection on the topics is somewhat lacking or insufficient.
- The structure and language of the submitted assignments are clear and reader-friendly.

Assessment criteria, excellent (5)

- The submitted assignments meet the task requirements exceptionally well and demonstrate that the student has a strong grasp of the key content.
- The student has described the themes comprehensively and has used high-quality and relevant source material extensively.
- Reflections, justifications, critiques, personal views, and conclusions are presented in great detail, comprehensively, and coherently.
- The language is very clear and reader-friendly, and the structure of the submitted assignments is logical. Citing is done properly.