Introduction to Sport Business (5 cr)
Code: KH00CZ06-3001
General information
- Enrollment
-
02.12.2024 - 31.12.2024
Registration for the implementation has ended.
- Timing
-
01.01.2025 - 28.02.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Degree programmes
- Urheilun sponsoroinnin ja varainhankinnan korkeakouludiplomi
- Teachers
- Arto Kuuluvainen
- Course
- KH00CZ06
Evaluation scale
H-5
Content scheduling
Upon completing the course, the student will be able to:
• Understand the key concepts, markets, and actors of sports business and comprehend the significance of sports as a business.
• Evaluate the economic impacts of sports on society.
• Identify and describe unique characteristics of sports as an industry.
• Understand the basics of sports marketing and sales.
• Be familiar with trends in the sports business.
Objective
Upon completing the course, the student will be able to:
•Understand the key concepts, markets, and actors of sports business and comprehend the significance of sports as a global business.
•Evaluate the economic impacts of sports on society and business.
•Identify and describe unique characteristics of sports as an industry.
•Understand the basics of sports marketing and sales.
•Be familiar with trends in the sports business.
Content
The key concepts and characteristics of sports business and the importance and impact of business.
Materials
Materials available on the ItsLearning platform, along with the following books:
• Auvinen T. & Kuuluvainen A. 2017. "Urheiluseurojen sisäpiirissä". Alma Talent.
• Jalonen H., Haltia J., Tuominen S., & Ryömä A. 2017. "Arvoluonnin pelikirja urheilun ja liiketoiminnan rajapintaan". Turku: Turun ammattikorkeakoulu.
https://www.turkuamk.fi/fi/tutkimus-kehitys-ja-innovaatiot/julkaisuhaku/109/
Teaching methods
The course is conducted entirely online through the ItsLearning platform, utilizing blended learning methods.
Exam schedules
No exam
International connections
Innovation pedagogy emphasizing self-directed learning. Assignments are related to clubs, athletes and/or current topics of the industry.
Cases
Materials provided during the course
Completion alternatives
No optional completion methods.
Student workload
• Online lectures (recorded)
• Remote assignments
• Literature
• Written reports and case studies
Total 135 hours
Further information
Course communication is handled through the ItsLearning platform.