Creativity and Innovativeness (5 cr)
Code: 3041234-3014
General information
- Enrollment
-
01.12.2024 - 12.01.2025
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 16.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in Business
- Teachers
- Lasse Lehtonen
- Course
- 3041234
Realization has 7 reservations. Total duration of reservations is 21 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 15.01.2025 time 14:00 - 17:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_A309
Teoriatila
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|
Thu 23.01.2025 time 13:00 - 16:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_A173_Lemminkäinen
Lemminkäinen
|
|
Thu 30.01.2025 time 13:00 - 16:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_B164
Tapio muunto
|
|
Tue 04.02.2025 time 12:00 - 15:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_A309
Teoriatila
|
|
Tue 11.02.2025 time 12:00 - 15:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_A309
Teoriatila
|
|
Thu 06.03.2025 time 13:00 - 16:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_A309
Teoriatila
|
|
Wed 12.03.2025 time 08:00 - 11:00 (3 h 0 min) |
Creativity and Innovativeness 3041234-3014 |
LEM_B143
Teoriatila muunto
|
Evaluation scale
H-5
Content scheduling
Course introduction and key concepts. Seven lectures (1.2025 - 4.2025).
1. Creativity tools and innovation
2. Using AI for innovations
3. Content production and marketing with AI
4. Innovativeness and product development
5. Sources of innovations
6. Innovative business development and strategy
7. Course wrap up and project presentations
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Materials
ItsLearning and email
Teaching methods
Lectures
Group work
Independent work
International connections
Innovation Pedagogy
Completion alternatives
All materials available in ItsLearning
Student workload
Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.
Further information
Group work 20%
Weekly assignments 30%
Final project 50%