Communication and Cultural Sensitivity in International Business (3 cr)

Evaluation scale

H-5

Objective

After completing the study unit the student can:
- define the various theoretical frameworks on culture and cultural differences
- describe the challenges in managing and working in a multicultural environment
- interact and communicate with company representatives from different cultural backgrounds
- work in international business environment.

Content

Cultural frameworks, awareness and identity
Organizational and service culture
Intercultural communication skills
Communication with company representatives from different cultural backgrounds

Materials

Any relevant book on Cross-cultural Communication, International Business and Multicultural Management. There are several in the library.
Recommended: Lewis, Richard. 2006: Multiculturalism observed: Exploring identity.
+other books from Richard Lewis. Daniels&Radebaugh.International Business. Various version available.

Good examples of e-books available at Turku UAS library:

1) Paliwoda, Stanley, Turnbull .2013.Research in International Marketing. available as an e-book in FINNA.

2) Kim, Young Yun. 2001. Becoming intercultural : an integrative theory of communication and cross-cultural adaptation
3) Cotton, Gayle. 2013. Say anything to anyone, anywhere : 5 keys to successful cross cultural communication.
4) Warren, Thomas L. 2017. Cross-cultural Communication: perspectives in theory and practice. Introduction and chapter 3.
5) Sigala, Marianna ; Christou, Evangelos. 2006. Global trends and challenges in services
6) Niemeier, Campbell and Dirven. 1998. The cultural context in business communication.

7) Books on International Marketing or Global Marketing.
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Teaching methods

Key Lectures by teacher
Preparation by students before the class (flipped -learning)
Group work by students in class
Activities in class (learning by doing)

Exam schedules

There is no exam. Minimum participation of 50% of contact sessions.

Completion alternatives

There are no alternative ways for this course.
If you think you fulfill the criteria of the curriculum. please contact the teacher during January 2025.

Student workload

The course is 80h of student work. The estimation of workload distribution:
Contact hours 15x1,5h (2x45 min in schedule), total of 23h.
Two essays, peer reviews and a short report, Final reflection 37-42h
Preparation for lessons 15-20h

The report: Short report (3 pages text) on chosen culture and analysis according to chosen cultural theories (2)

Further information

Its learning platform for all information