Content Marketing (5 cr)
Code: 3041250-3006
General information
- Enrollment
- 02.12.2024 - 06.02.2025
- Registration for the implementation has ended.
- Timing
- 01.01.2025 - 31.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Location-independent
- Teaching languages
- English
- Degree programmes
- Degree Programme in International Business
- Teachers
- Jaana Merikallio
- Ajaya Joshi
- Course
- 3041250
Realization has 14 reservations. Total duration of reservations is 25 h 0 min.
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Thu 06.02.2025 time 15:00 - 16:00 (1 h 0 min) |
Content Marketing 3041250-3006 |
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Thu 06.02.2025 time 15:00 - 16:00 (1 h 0 min) |
Content Marketing 3041250-3006 |
https://turkuamk.zoom.us/j/65696154621?from=addon
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Thu 06.03.2025 time 15:00 - 16:00 (1 h 0 min) |
Content Marketing 3041250-3006 |
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Thu 06.03.2025 time 15:00 - 16:00 (1 h 0 min) |
Content Marketing 3041250-3006 |
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Thu 27.03.2025 time 15:00 - 16:00 (1 h 0 min) |
Content Marketing 3041250-3006 |
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Thu 27.03.2025 time 15:00 - 16:00 (1 h 0 min) |
Content Marketing 3041250-3006 |
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Tue 01.04.2025 time 15:00 - 17:45 (2 h 45 min) |
Content Marketing 3041250-3006 |
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Tue 01.04.2025 time 15:00 - 17:45 (2 h 45 min) |
Content Marketing 3041250-3006 |
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Wed 02.04.2025 time 15:00 - 18:45 (3 h 45 min) |
Content Marketing 3041250-3006 |
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Wed 02.04.2025 time 15:00 - 18:45 (3 h 45 min) |
Content Marketing 3041250-3006 |
LEM_A312
Oppimistila BYOD
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Thu 10.04.2025 time 15:00 - 16:30 (1 h 30 min) |
Content Marketing 3041250-3006 |
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Thu 10.04.2025 time 15:00 - 16:30 (1 h 30 min) |
Content Marketing 3041250-3006 |
https://turkuamk.zoom.us/j/66730784514?from=addon
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Thu 08.05.2025 time 15:00 - 16:30 (1 h 30 min) |
Content Marketing 3041250-3006 |
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Thu 08.05.2025 time 15:00 - 16:30 (1 h 30 min) |
Content Marketing 3041250-3006 |
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Evaluation scale
H-5
Content scheduling
The aim of this course is to provide students with holistic knowledge and key principles of content creation as well as content sharing in social media. After course completion students:
- know the essentials of content marketing
- know how to build a buyer persona and buyer’s journey
- create effective content (Blog post and video)
- learn how to utilize social media in content sharing and promotion
The course environment opens 2 weeks prior to the kick-off session. The course will begin on Thu 06.02.2025 at 15-16:00. Please familiarize yourself with the course environment before the meeting so that you can present questions and get tips from the teachers of the course.
Objective
The student is able to
- Construct a content marketing strategy which connects organization with potential target segment
- Prepare a content strategy plan
- Use various social media channels in creating an authentic brand story
- Produce marketing campaign for social media
- Track and analyze the content
Content
- Introduction to social media
- Unique selling point of major social medias
- Developing persona potential target audience via inductive and shadow approach
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Materials
All materials will be available in Itslearning.
Teaching methods
Live online sessions
Independent work
Reserach/ peer review
Online all group meetings via Zoom
Small team meeting via Teams or Zoom
Exam schedules
No exam
Pedagogic approaches and sustainable development
Flipped, student-centric approach, learning by doing
Completion alternatives
None
Student workload
133 hrs
Evaluation methods and criteria
Assessment / assignment weight
• Individual quiz 10%
• Pair Assignment 1 40%
Create buyer personas and their customer journeys,
Create content, ie. two blog posts
• Pair Assignment 2 20%
Share your content in social media
Video to promote our university 20%
Pre-course assignment 10%
50 % attendance is compulsory.
49 – 59 % = 1
60 - 69% = 2
70-79 % = 3
80 – 90 % = 4
91 – 100 % = 5
Failed (0)
See assessment criteria above.
Assessment criteria, satisfactory (1-2)
See assessment criteria above.
Assessment criteria, good (3-4)
See assessment criteria above.
Assessment criteria, excellent (5)
See assessment criteria above.