Business and Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

The study module is implemented in English.

Much of the work will be done in groups and consists of contact sessions, group work, workshops and reporting. Assessment based on exam and activity.

Business Planning:
- From Business Idea to business plan
- operational environment (taxation, industry specific regulation, entrepreneurship)
- Business Model
- markets: customer segments, competition
- financial management: costs, revenues, pricing, budgeting, financing

Marketing Planning
- customers - customer groups, customer profiles, needs
- marketing plan (digital and traditional)

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.

Content

Business environment
Business planning
Business operations
Entrepreneurship
Marketing and marketing tools
Sales

Materials

Material provided by the teacher or acquired by the student.

Exam: materials in Its Learning (provided by teacher).

Teaching methods

Exam, Active Learning, Team Learning.

Exam schedules

The student has right to three exams. Those exam dates are:
1. 7th of April EDU 2067
2. 14th of April EDU 2067
3. 28th of April EDU 2067

International connections

CDIO, Peer Learning.

Business Idea development to concept (Conceive and Develop part of the CDIO framework of Engineering Education Initiative).

Sustainability: one question that needs to be included in business idea development.

Completion alternatives

Does not exist.

Student workload

Assignments (both spoken and written tasks) include different forms of reporting.

135 h ( 5 op)
lectures 42 h
individual and group work 115 h

Further information

With email to the teacher monica.tamminen@turkuamk.fi. In the title, please, use the course name.