Green marketing 2 (5 cr)
Code: EV00DG03-3003
General information
- Enrollment
-
31.12.2024 - 31.01.2025
Registration for the implementation has ended.
- Timing
-
03.04.2025 - 25.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Industrial Engineering and Common Studies
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Degree programmes
- Sustainable Quality Management and Product Development in Fashion, Textile and Packing
- Teachers
- Ulla Seppälä-Kaven
- Liisa Lehtinen
- Heidi Salokangas
- Sari Airenne
- Scheduling groups
- Avoimen AMK:n kiintiöpaikat. Ilmoittaudu ilman tätä pienryhmää. (Size: 50 . Open UAS : 50.)
- Small groups
- Open UAS quota. Please enroll without selecting this group
- Course
- EV00DG03
Realization has 3 reservations. Total duration of reservations is 17 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 10.04.2025 time 16:00 - 19:00 (3 h 0 min) |
Green marketing 2 – Markkinointioikeutta suomeksi EV00DG03-3003 |
Online
|
|
Sat 26.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Green marketing 2 – Markkinointioikeutta suomeksi EV00DG03-3003 |
|
|
Sat 17.05.2025 time 09:00 - 16:00 (7 h 0 min) |
Green marketing 2 – Markkinointioikeutta suomeksi EV00DG03-3003 |
Evaluation scale
Hyväksytty/Hylätty
Content scheduling
Green marketing in practice:
- Sustainable packaging design and materials
- Communication as part of responsible operations
- Communication and marketing plan considering aspects of responsibility
- Updating the business plan considering current requirements in industry
Lectures:
10.4.2025 16.00 - 19.00, online lecture
26.4.2025 9.00 - 16.00, workshop
17.5.2025 9.00 - 16.00, workshop
Objective
• Understands the importance of responsibility as part of marketing communication
• Understands the significance of sustainable packaging
• Understands the role of packaging in the purchasing and customer experience
• Can apply knowledge in packaging design
• Can create/update customer personas to meet today's challenges
• Can create/update communication and marketing plans considering responsibility in industry
• Can create/update business plans considering responsibility in industry
Content
• Sustainable packaging design and materials
• Communication as part of responsible operations
• Communication and marketing plan considering aspects of responsibility
• Updating the business plan considering current requirements in industry
Materials
Teacher-provided learning material on Itslearning platform.
Teaching methods
-lectures
-workshops
-peer learning
Exam schedules
-
International connections
flipped learning, learning by doing, innovation pedagogy
Completion alternatives
-
Student workload
Learning assignments
Lessons and workshops 17 hour, independent work 118 hours
Assessment criteria, approved/failed
Failed:
Learning assignments are not completed, learning objectives are not achieved.
Approved:
Learning assignments are completed and returned according to the instructions.
Further information
The Itslearning platform as the main communication channel
Responsible teacher: heidi.salokangas@turkuamk.fi