Concept Design (5 cr)
Code: KU00CU58-3001
General information
Enrollment
02.07.2025 - 05.10.2025
Timing
07.10.2025 - 31.10.2025
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Media
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
12 - 20
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Groups
-
PMEDIS24masu
- 07.10.2025 08:00 - 14:00, Konseptisuunnittelu
- 08.10.2025 08:00 - 16:00, Konseptisuunnittelu
- 09.10.2025 08:00 - 16:00, Konseptisuunnittelu KU00CU58-3001
- 10.10.2025 09:00 - 15:00, Konseptisuunnittelu KU00CU58-3001
- 21.10.2025 08:00 - 16:00, Konseptisuunnittelu KU00CU58-3001
- 22.10.2025 08:00 - 16:00, Konseptisuunnittelu KU00CU58-3001
- 23.10.2025 08:00 - 14:00, Konseptisuunnittelu
- 28.10.2025 08:00 - 16:00, Konseptisuunnittelu
- 29.10.2025 08:00 - 14:00, Konseptisuunnittelu
- 30.10.2025 08:00 - 14:00, Konseptisuunnittelu
Objective
After completing the course, the student is able to:
• describe the starting points and significance of concept design
• describe the stages of the process of conceptual thinking
• apply concept design in marketing communication design processes
• create and develop marketing and campaign concepts
• take into account the principles of sustainable development in their work
Content
The main content of the course is the key phases, factors and design tools of concept design from the perspective of an advertising designer. The students learn to understand the significance of conceptual overall design from insight to individual campaign plans in different media and deepen their understanding in strategic planning of marketing communications, customer understanding and problem solving.
Evaluation scale
H-5