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Concept Design (5 cr)

Code: KU00CU58-3001

General information


Enrollment

02.07.2025 - 05.10.2025

Timing

07.10.2025 - 31.10.2025

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Media

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

12 - 20

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Groups

  • PMEDIS24masu
  • 07.10.2025 08:00 - 14:00, Konseptisuunnittelu
  • 08.10.2025 08:00 - 16:00, Konseptisuunnittelu
  • 09.10.2025 08:00 - 16:00, Konseptisuunnittelu KU00CU58-3001
  • 10.10.2025 09:00 - 15:00, Konseptisuunnittelu KU00CU58-3001
  • 21.10.2025 08:00 - 16:00, Konseptisuunnittelu KU00CU58-3001
  • 22.10.2025 08:00 - 16:00, Konseptisuunnittelu KU00CU58-3001
  • 23.10.2025 08:00 - 14:00, Konseptisuunnittelu
  • 28.10.2025 08:00 - 16:00, Konseptisuunnittelu
  • 29.10.2025 08:00 - 14:00, Konseptisuunnittelu
  • 30.10.2025 08:00 - 14:00, Konseptisuunnittelu

Objective

After completing the course, the student is able to:

• describe the starting points and significance of concept design
• describe the stages of the process of conceptual thinking
• apply concept design in marketing communication design processes
• create and develop marketing and campaign concepts
• take into account the principles of sustainable development in their work

Content

The main content of the course is the key phases, factors and design tools of concept design from the perspective of an advertising designer. The students learn to understand the significance of conceptual overall design from insight to individual campaign plans in different media and deepen their understanding in strategic planning of marketing communications, customer understanding and problem solving.

Evaluation scale

H-5