International Business and Cultures (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

Teemat: Kansainvälinen liiketoiminta, kulttuurin ja identiteetin käsite, vaikutus ja merkitys, kulttuurin teorioita.
Lisäksi opiskelijat valitsevat teemoja ensimmäisellä tunnilla (esim. international negotiations, Do's &don'ts in international business, sales negotiation etc.)

Tavoitteet

The aim is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life. The student can work in International Business environment.

Sisältö

- Elements of international marketing mix
- International marketing communications and selling
- Understanding cultural differences in international business

Aika ja paikka

Sepänkatu Syksy 2018, 1 kerta viikossa

Oppimateriaalit

Osaa materiaaleista Lewisilta löytyy myös suomeksi.

Opetusmenetelmät

Opintojakso toteutetaan opiskelijalähtöisesti Innopedan menetelmiä käyttäen.

Harjoittelu- ja työelämäyhteistyö

Harjoitustehtävissä ja luennoilla on kiinteä kytkentä työelämään.

Tenttien ajankohdat ja uusintamahdollisuudet

Ei tenttiä, ei uusintaa eikä korotusmahdollisuutta.

Pedagogiset toimintatavat ja kestävä kehitys

Innopeda, Learning By Doing. Flipped learning - students prepare interesting topics and share their findings.

Toteutuksen valinnaiset suoritustavat

Ei valinnaista suoritusta.

Opiskelijan ajankäyttö ja kuormitus

5 ects, 133 hours of student´s work

Arviointimenetelmät ja arvioinnin perusteet

See English version of Curriculum.

Hylätty (0)

• Fail (0)
One of these results to failing:
1) The student is absent without valid reasons more than 50%.
2) The student does not participate into team work and
the student has failed to participate into simulation activities.
3) Immediate failing: The report on chosen culture is missing/ not returned within required time according to Turku UAS degree regulations.

Arviointikriteerit, tyydyttävä (1-2)

• Satisfactory (1)
The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content in the workshops. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include into the report about what is asked for the assignments. The student has difficulties in communicating his/her ideas in the workshops, and the assignments.
Report: Report reaches satisfactory level, but they are limited / narrow and lacking analytical thinking. Or the references are very limited. At least two of the theories must be used in order to pass, and the more you use the better the final grade.

Arviointikriteerit, hyvä (3-4)

• Good 3
The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content in the workshops and in the preparation of the team topic. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignment(s). The student is able to communicate his/her ideas in the workshops and the assignments. All the tasks are analytical, and well done.
Report: All the tasks are analytical, and well done. They represent high quality in terms of references, length and analytical thinking as well as connection presented aspects. It is clear that the books and articles related are read and it shows in the final report, with references, also connection to the real working life is clear and the student has reflected his / her own learning process analytically also in the self evaluation. At least two of the cultural theories must be used in order to pass, and the more you use the better the final grade.

Grade 4 is better than 3, yet does not fulfill enough of the criteria for grade 5.

Arviointikriteerit, kiitettävä (5)

• Excellent 5
The student has demonstrated very good knowledge and understanding of the main areas of the course and shows keen interest to learn. The student shows s/he can apply his/her knowledge and understanding of the course content in the workshops in a professional manner. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignment(s). The student is able to communicate clearly his/her ideas. The student is able to communicate his/her ideas in the workshops, and the assignment report in a professional way. References and theories are used in the report and it is clear that the student has an understanding of the theory. Writing is analytical and logical in content. A minimum of eight (8) quality references for an excellent grade. Critical and well grounded review to peers. (Physical attendance more than 70%.)

Lisätiedot

Tenttiä ei ole, mikä tarkoittaa ettei ole korotusmahdollisuutta. Opintojakso tulee suorittaa uudelleen tai suorittaa vastaava toinen opintojakso.