International Selling and Business Cultures (5 cr)
Code: 3100027-1012
General information
- Timing
- 01.05.2016 - 15.06.2016
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 16 - 60
- Degree programmes
- Degree Programme in Business Logistics
- Teachers
- Anne Leinovaara-Matomäki
- Course
- 3100027
No reservations found for realization 3100027-1012!
Evaluation scale
H-5
Objective
The aim of the study unit is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life and especially in selling context .
Content
Elements of international marketing mixInternational marketing communications and sellingUnderstanding cultural differences in international businessSelling strategies and business cultures