Business Design (5 cr)
Code: C-02467-LT00CH40-3029
General information
- Enrollment
-
11.03.2024 - 10.05.2024
Registration for the implementation has ended.
- Timing
-
06.05.2024 - 31.07.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Häme University of Applied Sciences, Verkkokampus
- Teaching languages
- Finnish
- English
- Seats
- 0 - 150
- Course
- C-02467-LT00CH40
Evaluation scale
1-5
Objective
Learners can design a better business and can master business design facilitation, can create future vision, can master observation and questioning, can master understand and knowledge building, can master ideation, prototyping, and validation in business experimentation.
Location and time
eLearning during summer2023 Studying in Business Design requires sufficient time resources from students.
Materials
Relevant literature for the Business Design studies are among others: Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Lewrick, M., Link, P., and Leifer, L. (2018). The design thinking playbook. Mindful digital transformation for teams, products, services, businesses and ecosystems. New Jersey; John Wiley & sons. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons
Teaching methods
In Business Design studies learner will apply service and business design processes and methods in real life challenge of her/his choice. Core content is the double loop design and learning process in different phases: preparation, point of view, building understanding, generating ideas, designing protype and validation of hypothesis in business experimentations. The following topics are learned: screenplay, team building, bold step visioning, cover stroy visioning, design criteria, storytelling, customer journey, value proposition, business environment, business model, creative matrix, wall of ideas, innovation matrix, sketching, prototyping, risk assumption analysis, business experiments, validation and investment assessment.