Service Design (5 cr)

Evaluation scale

1-5

Objective

Purpose of Service Design studies is to provide thinking models, practical process and tools for learners to design services from a customer perspective. Service Design is based on design thinking in which individual cases and general models are applied when building understanding of customers, users and providers in service process. The purpose of this approach is to design services that balances needs of customer, user and the business in a way that creates good quality service experience. Service Design process can bee seen as repeating process of discovery, define, develop and deliver. Key concepts in Service Design studies are service, service design, service blue print, service specification from customers point-of-view, service guidelines, service event, service interface of touch points, service experience, service usefullness, service usability and service desirability.

Location and time

The studies are conducted fully online

Materials

Lean Service Creation. Open source tools for change agents. The what, the how and the why. Futurice Sarvas, R., Nevanlinna, H. and Pesonen, J. (2017). Lean Service Creation. The handbook V1.8.Futurice. Stickdorn, M., Lawrence, A., Hormess, M. and Schneider, J. (2018). This is Service Design Doing. Applying Service Design and Design Thinking in the real world. O'Reilly.

Teaching methods

Purpose of Service Design studies is to provide thinking models, practical process and tools for learners to design services from a customer perspective. Service Design is based on design thinking in which individual cases and general models are applied when building understanding of customers, users and providers in service process. The purpose of this approach is to design services that balances needs of customer, user and the business in a way that creates good quality service experience. Service Design process can bee seen as repeating process of discovery, define, develop and deliver. Key concepts in Service Design studies are service, service design, service blue print, service specification from customers point-of-view, service guidelines, service event, service interface of touch points, service experience, service usefullness, service usability and service desirability.

Employer connections

Students choose their own working life project.case organization

Exam schedules

No exam. The course will be assessed based on the submitted tasks

International connections

Working life project.

Completion alternatives

Consult your teacher.