Startup Business School (15 cr)

Evaluation scale

1-5

Objective

Student can explore, identify and evaluate business opportunities and create solutions for them. Student can design and develop solution in practice for the identified opportunity. Student can transform product, service and business ideas into a customer driven serviceproducts and commercialise it. Student can commercialise solution concept in to new product, service and business. Student can design business models, evaluate profitability and feasibility.

Content

Exploring and evaluating business opportunities - searching and knowing business environment: markets, industry, key trends and macro economical factors - searching and creating development challenges - learning to use service and business design processes and methods - generating ideas for solutions - defining solution concept Commercialising idea - identifying and segmenting different customer groups - profiling customers job-to-done, needs and gains - designing value proposition: features of serviceproduct / product, pain relievers and gain creators - competetive analyses and defining competetive advantge - personal selling skills Desging bussiens model - service blueprint for customer journey - designing business model for customer value proposition - personal selling skills for business model - defining service value for for customer as increased sales, improved profitability and cost savings - pricing strategy for the service product - projecting and evaluationg elements of profitable business model.

Location and time

Learn.Moodle and Zoom

Materials

Amor, M. and Pellew, A.(2015). The idea in you. How to find it, build it and change your life. Penguin. Aulet, B, (2013). Disciplined entrepreneurship. 24 steps to a successful startup. New Jersey: John Wiley & Sons, Inc. Blank, S. and Dorf, B. (2012). Start-up owner's manual. The step-by-step guide for building a great company. Pescadero: K&S Ranch Inc. Clarysse, B. and Kiefer, S. (2011). The smart entrepreneur. How to build for a successful business. London: Elliot and Thompson Limited. Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Natoli, J. Think First. (2015). My no-nonsense approach to creating successful products, powerful user experiences + very happy customers.Baltimore: Twofold LLc. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons. Zacharakis, A., Spinelli, S. and Timmons, J. (2011). Business plans that work. A guide for small business. New York: McGrawHill. Englanniksi Relevant literarure for the Start Up Business School studies are among others: Amor, M. and Pellew, A.(2015). The idea in you. How to find it, build it and change your life. Penguin. Aulet, B, (2013). Disciplined entrepreneurship. 24 steps to a successful startup. New Jersey: John Wiley & Sons, Inc. Blank, S. and Dorf, B. (2012). Start-up owner's manual. The step-by-step guide for building a great company. Pescadero: K&S Ranch Inc. Clarysse, B. and Kiefer, S. (2011). The smart entrepreneur. How to build for a successful business. London: Elliot and Thompson Limited. Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Natoli, J. Think First. (2015). My no-nonsense approach to creating successful products, powerful user experiences + very happy customers.Baltimore: Twofold LLc. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons. Zacharakis, A., Spinelli, S. and Timmons, J. (2011). Business plans that work. A guide for small business. New York: McGrawHill.

Teaching methods

Start Up Business School studies are based on flipped learning, in which students' self-directioin is improved and supported by guidance, interactive learning assignments and real life business experimentation. Business design and service design processes, methods and tools are applied in Start Up Business School studies. Start Up Business School consists of three themes and relevant contents: Theme 1: customer creation and business opportunity: trends and business opportunities, business environment, customer and user segmentation, customer insight and profiling, ideate solutions, idea selection and development planning. Theme 2: solution creation and idea commercialisation: from idea to business concept and value proposition, profiling concept, designing and making fake advertisement, searching validation for the concept and the valuep propostion, customer engagement and sales pitch. Theme 3: business model creation: preliminary business modeling and market demand estimation, service blueprint and customer journey, designing and conducting business experimentation, designing minimum viable product, plan of action and designing business performance measurement. For master's degree students there are literature review of relevant theories and concepts for every theme.

Employer connections

Start Up Business School studies requires interaction with real business life, users and customers.

Exam schedules

Interactive learning assignments and discussions are to be assessed.

International connections

Start Up Business School studies can be applied in internation context and learning environments.

Completion alternatives

Vaihtoehtoisia toteutustapoja ovat aikaisemmin hankitun osaamisen erilaiset näytöt, työssä tai työelämäprojektissa hankittavan osaamisen näytöt, teoria- ja käsitetentit, oppimisitehtävät, itseopiskelupaketit, kirjallisuuskatsaukset. Moduulissa on lähi-, monimuoto- ja verkko-opiskelua.

Student workload

Studying in Start Up Business School requires sufficient time resources from students.