Startup Business School (Master) (15 cr)

Evaluation scale

1-5

Content scheduling

- Customer understanding, customer creation and business opportunity - Business concept, prototype and business pilot - Business model and economic prototype

Objective

You can explore, identify and evaluate business opportunities and create solutions for them. You can design and develop solution in practice for the identified opportunity. You can transform product, service and business ideas into a customer driven serviceproducts and commercialise it. You can commercialise solution concept in to new product, service and business. You can design business models, evaluate profitability and feasibility.

Content

- Creating customer relationships and searching, finding or creating business opportunities - Creating solutions and creating service and product concepts - Creating a business model and creating the conditions for profitability

Location and time

Learn.Moodle and Zoom Start Up Business School requires sufficient time commitment and a reasonable workload.

Teaching methods

The study module is studied, teaching and supervision are done online. The implementation method of Start Up Business School studies is flipped learning, which strengthens and supports the learner's self-direction through supervision, interactive learning tasks and various practical business experiments. The Start Up Business School studies apply the processes, methods and tools of business design and service design. The Start Up Business School studies consist of three themes and related content: Theme 1: creating customer relationships and business opportunities: trends and business opportunities, business environment, customer grouping, customer profiling, generating solution ideas, selecting ideas and developing plans. Theme 2: creating solutions and commercializing ideas: conceptualizing an idea and formulating a value proposition, profiling a concept, designing and implementing a mock advertisement, creating a customer affirmation, customer engagement and sales pitch. Theme 3: creating business models and business modeling: preliminary business modeling and description of market demand, service modeling, planning and implementation of a business experiment, description of a service or product that satisfies minimum needs, action plan and business measurement. You will prepare a literature review for each theme as part of your learning reports.

Employer connections

The implementation of Start Up Business School requires and enables interaction with working life and target groups.

Exam schedules

In the student-led implementation model, practical experiments and learning are carried out in projects acquired from working life. The dates of any exams associated with the themes are announced at the beginning of the implementation.

Pedagogic approaches and sustainable development

Start Up Business School is often international in nature and content.

Completion alternatives

Alternative implementation methods include various demonstrations of previously acquired competence, demonstrations of competence acquired at work or in a working life project, theory and concept exams, learning tasks, self-study packages, and literature reviews.

Evaluation methods and criteria

The assessment includes individual learning tasks, participation in discussions on Learn's discussion platforms, and a learning report.