A Practical Introduction to MICE (Meetings, Incentives, Conventions and Exhibitions) in Marketing (1 cr)
Code: C-02469-HM10107-3003
General information
- Enrollment
- 01.04.2025 - 19.11.2025
- Registration for the implementation has begun.
- Timing
- 25.08.2025 - 19.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 1 cr
- Local portion
- 1 cr
- Mode of delivery
- Blended learning
- Institution
- Karelia University of Applied Sciences, Verkossa
- Teaching languages
- Finnish
- Seats
- 0 - 30
- Course
- C-02469-HM10107
Evaluation scale
Approved/Rejected
Objective
The aim of the course is to provide students with the basic skills to work in various event production tasks and to understand the role of event production as part of marketing communication.
Content
This 1 credit course provides a practical introduction to the world of event production. The course focuses in particular on the design and implementation of trade fairs and other event marketing applications. The course will cover the following topics: - The basics of event production - Strategic planning - Event project planning and project management - Event management (basic information) - Content and theme planning - Marketing and communication - Event implementation and evaluation
Location and time
Verkko-opinnot omaan tahtiin itsenäisesti opiskellen.
Teaching methods
Opiskelet verkossa oman aikataulusi mukaisesti. Käyt läpi itsenäisesti materiaalit (nauhoitteet, tiedostot, yms. aiheeseen liittyvä materiaali) ja teet harjoitustehtävät ohjeiden mukaisesti. Lopuksi on verkkotentti. Opintojakso on suunnattu yrittäjyyttä suunnitteleville tai yrittäjänä jo toimiville.
Student workload
Opintojakson laajuus on 1 opintopistettä, joka vastaa noin 27 tunnin työskentelyä.