Services Marketing (5 cr)
Code: C-02504-HM00CA15-3008
General information
- Enrollment
-
01.08.2025 - 31.05.2026
Registration for introductions has not started yet.
- Timing
-
25.08.2025 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Jyväskylä University of Applied Sciences, 25.8.2025 – 31.07.2026 Moodlessa
- Teaching languages
- Finnish
- Seats
- 0 - 280
- Course
- C-02504-HM00CA15
Evaluation scale
0-5
Content scheduling
The course can be completed independently by doing assignments from 25 August 2025 to 31 July 2026.
Objective
You will learn the principles of services marketing and how a successful service business works. You will learn how to build a holistic understanding of service business.You will learn the impact and importance of service design in marketing.
Content
The use of service quality thinking in analysing customer experience Service marketing differenses from product marketing Analysyses of markets and the basics of marketing research Basics of consumer behaviour and decision-making User experience and digital marketing
Location and time
25.8.2025 – 31.07.2026 in Moodle
Materials
Wilson A., Zeithaml V., Bitner M. & Gremler D. 2016. Services Marketing: integrating customer focus across the firm (Third European Edition). New York: McGraw-Hill Education. The book is available as an e-book via Jamk Library. Other materials (blogs, videos, podcasts, statistics and researchs raports) are available via Moodle.
Teaching methods
Independent learning assignments.
Completion alternatives
-
Student workload
135 hours in total including learning assignments and studying of the literature. Orientation 5 hours Lecture recordings and smaller individual assignments 76 hours Extensive individual assignment 54 hours