Strategy (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

In earlier classes we have discussed topics such as: - mission statement, vision - core competence - strategy process - strategy models (positioning tools) - generic strategies /identifying strategic options - orientations (innovation, production, customer) - schools of thought - culture and strategy - implementing strategy Note course build around students interests (explorative approach)

Aika ja paikka

Monday February 24th,Monday 16-17.30 on zoom (virtual meeting) every week (5 times) until March 24 th Please check zoom address info on canvas (canvas applies) it is also marked into pakki and if your pakki is integrated to Laureas pakki, you will see this info in your pakki and calendars. Final presentations April 28th . (timetable tentative)

Oppimateriaalit

Text books as background material Available online Lynn Richard, Corporate Strategy, fourth edition FT Prentice Hall, 2005 Available in print. Johnson, Whittingtin, Scholes Exploring Corporate Strategy. ninth edition 2011 FT Prentice Hall

Opetusmenetelmät

Kurssi on englanniksi, joten tiedot löytyvät englanniksi The course is in English, Hence all infor also in English.