Marketing in practice (5 cr)
Code: C-02631-KUVI1-3008
General information
- Enrollment
-
01.04.2024 - 15.12.2024
Registration for the implementation has ended.
- Timing
-
10.01.2025 - 20.04.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- HUMAK University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Course
- C-02631-KUVI1
Evaluation scale
0-5
Objective
Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures
Execution methods
Contact teaching Online teaching Project
Accomplishment methods
Osallistumalla opintojaksolle Opinnollistamalla Hankkeessa
Content
- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project
Materials
Kirjallisuus Artikkelit Blogit Videot Podcastit
Teaching methods
Verkko-opetus Itsenäinen opiskelu Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.