IT Services - Sales and Marketing (5 cr)

Evaluation scale

Hyväksytty/Hylätty

Content scheduling

N/A

Objective

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Content

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities. Student participating in the course should comprehend - The relevance of customer focused marketing - The basic terminology of sales and marketing - be able to apply the ideas and concepts to real-life situation

Location and time

Course environment is Metropolia's Moodle and course can be done in own pace.

Materials

Online.

Teaching methods

Course is 100% online (self-study) course.

Employer connections

N/A

Exam schedules

Exam can be done whenever is it suitable for student.

Pedagogic approaches and sustainable development

N/A

Completion alternatives

N/A

Student workload

Up to Student her-/himself.

Evaluation methods and criteria

Pass after all of lectures and Final Exam has been passed.