Basics of Big Data in Business (5 cr)
Code: KH00BF97-3001
General information
- Enrollment
- 04.08.2018 - 02.09.2018
- Registration for the implementation has ended.
- Timing
- 17.09.2018 - 02.12.2018
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- English
- Seats
- 25 - 50
- Degree programmes
- Degree Programme in Business
- Teachers
- Maria Välivirta Havia
- Arto Manninen
- Course
- KH00BF97
Evaluation scale
H-5
Content scheduling
After the course student is able to understand usage of big data in business context and is able to analyze the usage of big data in target companies. Student understand how bid data is helping in decision making.
Objective
After completing the course the student has general understanding of the uses of big data in business and marketing. In addition, he/she is able to analyze how businesses perform big data analysis for marketing.
Content
- most common uses of big data in business and marketing
- frequent applications of big data analysis in both B2C and B2B markets
Location and time
17.9-30.11.2018
Materials
Will be given in Optima later
Teaching methods
Contact lessons and lectures, group work
Pedagogic approaches and sustainable development
Reading litterature. small group works, lectures, writing report, writing a reflection
Student workload
Individual task: Reading a book and writing a reflection. Grade: fail/pass
Group work: Sales presenation of a target company big data usage and written raport based on findings Grade: 0-5
Also small group peer evaluation will be done
Evaluation methods and criteria
Individual task: Book reflection deadline 30.9.2018
Group assignment: finalized report deadline 2.12.2018
Further information
There are 50 seats reserved for this course. Please note that 25 seats are reserved for exchange students from our partner universities. They will be able to register only after their arrival at TUAS in late August.