Certification Studies in Web Analytics (3 op)

Arviointiasteikko

H-5

Sisällön jaksotus

IIMPORTANT! IN ORDER TO BE ACCEPTED IN ITS, PLEASE CONTACT THE TEACHER AFTER REGISTERING FOR THE COURSE.

Ongoing online course. A new course start every second month.
•why digital analytics
•Google Analytics setup and how it works
•overview and full reports
•dashboards and shortcuts
•audience, acquisition and behavior reports
•using goals to measure business objectives

Tavoitteet

After completing the course the student
- has a broad basic understanding of Google Analytics setup, reporting and measuring principles
- achieves official Google certification.

Sisältö

Why digital analytics
Google Analytics setup and how it works
Overview and full reports
Dashboards and shortcuts
Audience, acquisition and behavior reports
Using goals to measure business objectives

Oppimateriaalit

Google material available through its
Written report

Opetusmenetelmät

Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to its.
The plagiarims check is turned on in itslearning.

Tenttien ajankohdat ja uusintamahdollisuudet

Every second month

Pedagogiset toimintatavat ja kestävä kehitys

Self study.

Toteutuksen valinnaiset suoritustavat

No optional way to pass the course

Opiskelijan ajankäyttö ja kuormitus

Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours

Arviointimenetelmät ja arvioinnin perusteet

Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.

Hylätty (0)

No certificate diploma.
No report or report of very poor quality.

Arviointikriteerit, tyydyttävä (1-2)

Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.

Arviointikriteerit, hyvä (3-4)

Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.

Arviointikriteerit, kiitettävä (5)

Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.

Lisätiedot

If problems, please contact timo.luukka@turkuamk.fi