Sales and marketing (5 cr)
Code: KH00BS42-3003
General information
- Enrollment
- 01.12.2021 - 17.01.2022
- Registration for the implementation has ended.
- Timing
- 10.01.2022 - 31.05.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business
- Teachers
- Jaakko Haltia
- Groups
-
LTOPS21ALTOPS21A
-
LTOPS21BLTOPS21B
-
LTOPS21CLTOPS21C
-
LTOPS21DLTOPS21D
-
LTOPS21ELTOPS21E
-
LTOPS21FLTOPS21F
- Course
- KH00BS42
Evaluation scale
H-5
Content scheduling
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
The timing will be confirmed when the schedules are completed, but tentatively
- 2h for the whole group once a week, for 9 weeks
- 2h of group presentations in small groups on a weekly basis
Objective
Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business
Materials
In the ItsLearning
Teaching methods
Independent study
Familiarity with literature and other material
Online teaching
Contact teaching
Exam schedules
Ei tenttiä
Pedagogic approaches and sustainable development
Independent studies, lectures, online exercies, group works, and project based learning.
Student workload
Reflektio
MARSU
Yhteensä 133 h per nuppi.
Evaluation methods and criteria
Kukin ryhmätyö arvioidaan asteikolla 0, 1-5 tai H
Failed (0)
The work is completely incomplete or incorrect
Assessment criteria, satisfactory (1-2)
Things were dealt with in a concise, list-based way and did not fully care about the task
Contradiction and inconsistency
Totally incomplete reasoning
Assessment criteria, good (3-4)
The main content was raised somewhat well
Little or no irrelevant material
There is no noticeable personal reflection on things
There is little justification
Written work clear
Assessment criteria, excellent (5)
Important main content presented very comprehensively
The matter has been described and evaluated from several different points of view, making very extensive use of existing source material
Presented reflections, arguments, own views and conclusions in a very rich, comprehensive and consistent way
Written work very clear and logical