Product Development in New Digital Business (5 cr)
Code: KH00CP15-3001
General information
- Enrollment
- 24.02.2023 - 25.03.2023
- Registration for the implementation has ended.
- Timing
- 27.03.2023 - 02.06.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- Degree Programme in International Business
- Teachers
- Alberto Gonzalez
- Course
- KH00CP15
Evaluation scale
H-5
Objective
Upon successful completion of this course the students will be able to:
- Gain a deep understanding of how product development (nature, elements, benefits, challenges and processes) takes place in new digital businesses.
- Explain and analyze the main financial aspects related with product development and early-stage digital startups.
- Analyze how innovation and design-thinking processes can be applied in product development in the context of new digital businesses.
- Assess the different competencies and mindset needed for entrepreneurs in product development in new digital businesses.
- Apply novel technologies in the product development processes in new digital businesses.
Content
- Introduction to new digital business and digital entrepreneurship
- New product development in new digital businesses
- Business model development in new digital business (Digital business design canvas)
- The role of novel technologies in product development
- Entrepreneurial mindset in new digital businesses
- Financial aspects related to new product development and early-stage digital startups