Sales and marketing (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

The course begins with a pre-assignment, which has to be returned to Itslearning by 5th February. Teachers will send by e-mail detailed information about the pre-assignment in the beginning of January.

Onsite teaching begins on 6th February.

The course consists of:
- onsite teaching
- group work
- individual work.

Tavoitteet

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

Oppimateriaalit

Philip T. Kotler & Gary Armstrong: Principles of Marketing. 17th Global Edition.

W. Chan Kim and Renee Mauborgne: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.

Other course materials, teacher provides information in the beginning of course.

Materials provided by teacher.

Opetusmenetelmät

Active participation to contact lessons
Active participation to group work
Team working skills
Presentations
Analysis and writing a report
Individual assignments
Learning diary

Tenttien ajankohdat ja uusintamahdollisuudet

No exam

Kansainvälisyys

Learning in teams in interaction with others
Individual studying and information search
Self and peer evaluation

N.B. Attendance to onsite teaching is mandatory.

Toteutuksen valinnaiset suoritustavat

N/A

Opiskelijan ajankäyttö ja kuormitus

- Contact lessons
- Learning circles & teamwork meetings
- Pre-assignment
- Group work
- Individual work

Altogether 135 hours of student work.

Lisätiedot

Contact the teachers by email (sanna.merisalo@turkuamk.fi) & & Maria Välivirta Havia (maria.valivirtahavia@turkuamk.fi)