Brand ManagementLaajuus (5 op)

Osaamistavoitteet

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Sisältö

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Esitietovaatimukset

Ei edeltävyysehtoja