Visual Identity in BrandingLaajuus (5 cr)
Code: KU00CO31
Credits
5 op
Objective
After completing the course a student is able to
- analyse and develop their expertise as a designer of visual concepts
- design and develop visual identities for clients
- manage the visual design process from analysis and data acquisition to solutions
- expand their team work and presentation skills
Content
Students practice the role of responsible Art Director. Multimedia learning task or project can be carried out as an assignment. The assigment includes analysis, ideas, background research, visualizations, visual design and presentations. Project management, creativity and visual rhetoric are key tools for the designer.