Sales and Revenue ManagementLaajuus (5 cr)

Objective

Upon completion of this course, the students will be able to:
• explain the main principles of Revenue Management
• identify key distribution channels and their importance in the tourism, hospitality, and leisure services business
• manage personal sales work and sales negotiation situations

Content

• Principles and application of Revenue Management
• Utilizing the diversity of distribution channels as part of the company's competitiveness
• Sales management, salesmanship and sales negotiation skills