B2B Sales and MarketingLaajuus (5 cr)
Code: KH00CV59
Credits
5 op
Objective
Student
- understands the roles of sales and marketing in the company's operations
- comprehends the specific characteristics of B2B sales and marketing
- can explain the characteristics of purchasing behavior in B2B sales
- identifies various customer groups and their needs
- applies customer-centric thinking in sales and marketing
Content
- Marketing and sales as part of company operations
- Specific characteristics of B2B sales and marketing
- Stages and characteristics of the company's purchasing process
- Customer-centric sales and purchasing process