Opinto-opas

Osaamistavoitteet

Student
- is familiar with the key concepts of brand development and management
- understands the meaning and the role of brand in business environment
- understands the branding process and is able to apply it into practice
- is able to analyze different brands
- is able to incorporate responsibility in brand management

Sisältö

- Key branding concepts and models
- Role of branding and brand management in business
- Branding 360° process