Brand ManagementLaajuus (5 cr)
Code: KH00CV71
Credits
5 op
Objective
Student
- is familiar with the key concepts of brand development and management
- understands the meaning and the role of brand in business environment
- understands the branding process and is able to apply it into practice
- is able to analyze different brands
- is able to incorporate responsibility in brand management
Content
- Key branding concepts and models
- Role of branding and brand management in business
- Branding 360° process