Creating Customer ExperiencesLaajuus (5 cr)

Objective

After completing the course the student is able to
- distinguish the differences between businesses representing basic hospitality services and those providing services based on experience economy
- apply the theories of experience economy in context of recreational services
- identify relevant trends and their impacts at customer, company and destination level.

Content

- Models of experience economy and experience industry
- Regenerative and transformative tourism and leisure business
- Trends and forecasts