Study Guide

Objective

After completing this course the studentis able to differentiate between various internationalization modehas an insight into the environment, process and operations of international market expansionknows the foundations on whichthe decisions concerning market entry strategies are madeis able to plan and implement marketing operations

Content

Content:decisions of whether to internationalize, how to internationalize and the factors influencing these decisionsmarket analysis and making decision on which markets to entermarket entry strategies and the models of implementing themmarketing approaches for today’s digitalized business environmentsmarketing research and designing international marketing programme

Materials

Global Marketing by Sven Hollendsen. (Various editions)
Lecture material is updated mainly from an older edition. Posted into its platform.
Online book:

Teaching methods

Teacher's lectures based on learning material.
A discussion session twice. Students prepare for the discussions by reading the given material and familiarizing with the discussion topic (Flipped learning -method).

Exam schedules

There are three possibilities to take the exam
1. Exam date 15.4. at 08:30 (as in schedules)
2. First retake: 25.4. the exact time will be checked to suit the schedules
3. Second retake: 28.4. klo 10-13 (will be checked in the beginnig of the course)

There will be no other possibilities to take the exam.
Absence form an exam is considered attendance/failure. Student can attempt a higher grade in each exam. Attemting a renewed exam a prior enrollment with the teacher is required. The highest grade achieved is the final grade of the exam.

International connections

A more traditional approach: Lectures and an exam on the material.
Flipped learning: Students prepare for the discussion session prior the sessions.

Student workload

5 ECTS is 130 hrs of student work, estimated as follows:
Attanding the lectures
Reading and preparation for the lectures / after the lectures
Preparation for the discussion session and reading the preparation material
Preparation for the exam

Content scheduling

This course is running from January until April/May 2025.
The course is entirely in English. Attendance is required on activity and dicusssion session.
Exam dates are given.

Further information

All content material from lessons / lectures in its learning platform.

Evaluation scale

H-5

Assessment methods and criteria

2 discussion session with given topics, in groups of 4 (prior preparation necessary). These discussion sessions are peer&self graded.

Final exam of the course (multiple choice, some open question answers),
Own PC and access to its-platform necessary in order to participate.

Exam is 70% of the final grade
Each discussion (2) 15% - Absence from both discussions results to a failure of the course. Minimum one attendance. Absence IS calculated as 0.

Course is graded from failed/ 1-5

Assessment criteria, fail (0)

Failure to pass the exam (three attempts not udes or not passed)
OR
Failure to participate into 2 of the discussion sessions.

Assessment criteria, satisfactory (1-2)

Grade 1
Exam passed with 1 and at least one discussion evaluated a minumum of grade 3.
OR Exam passed with grade 1 and two discussions both passed with a minimum of 1.

Grade two requires higher evaluations, but less than grade 3.

Assessment criteria, good (3-4)

Grade 3
Exam passed with 3 and both discussion evaluated a minumum of grade 3.

Grade 4
Exam passed with grade 4 or higher and two discussions resulting to a 4 or higher.

Assessment criteria, excellent (5)

Exam and discussions are all graded 5.
A possibility to higher the grade with class attendance and attentative activity in class during lectures.