Experience ManagementLaajuus (5 cr)
Code: 3011586
Credits
5 op
Objective
After completing the course the student is able to
- distinguish the differences between businesses representing basic hospitality services and those providing services based on experience economy
- apply the theories of experience economy in context of wellness services
- identify trends and the impacts of wellness at customer, company and destination level.
Content
- Models of experience management
- Wellness services as experiences
- Wellness trends and forecasts
Enrollment
01.12.2023 - 09.01.2024
Timing
08.01.2024 - 09.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
3 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Susanna Saari
- Telle Tuominen
Groups
-
PMMWES22
Objective
After completing the course the student is able to
- distinguish the differences between businesses representing basic hospitality services and those providing services based on experience economy
- apply the theories of experience economy in context of wellness services
- identify trends and the impacts of wellness at customer, company and destination level.
Content
- Models of experience management
- Wellness services as experiences
- Wellness trends and forecasts
Evaluation scale
H-5