Development of the Competitiveness of a Tourist DestinationLaajuus (5 cr)
Course unit code: KH00BY81
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
Upon completion of this course, the students will be able to:
• evaluate macro-level factors as well as competitive supply in terms of the competitiveness of the company and the tourist destination
• develop the competitiveness of the tourist destination as well as the destination supply
• interpret and promote the development opportunities of the company in relation to the tourist destination and the development of the tourist area
Content
• Competitiveness models of the tourist destination
• Company's networking and role in cooperation at the tourist destination level
• Tourist destination and company-level brand management and marketing communication