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CRM and Calculation of the TendersLaajuus (5 cr)

Code: 3101115

Credits

5 op

Objective

In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.

Content

- CRM
- Pricing
- Calculation models
- Calculation methods   
 

Enrollment

01.06.2024 - 01.09.2024

Timing

02.09.2024 - 15.11.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Professional Sales
Teachers
  • Eeva Lehtinen
Groups
  • PMYYNS23

Objective

In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.

Content

- CRM
- Pricing
- Calculation models
- Calculation methods   
 

Evaluation scale

H-5

Enrollment

01.06.2023 - 11.09.2023

Timing

04.09.2023 - 17.11.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Lemminkäisenkatu

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Professional Sales
Teachers
  • Eeva Lehtinen
Groups
  • PMYYNS22

Objective

In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.

Content

- CRM
- Pricing
- Calculation models
- Calculation methods   
 

Evaluation scale

H-5

Enrollment

01.06.2022 - 28.08.2022

Timing

29.08.2022 - 20.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Degree programmes
  • Degree Programme in Professional Sales
Teachers
  • Eeva Lehtinen
Groups
  • PMYYNS21

Objective

In the Customer Relationship Management (CRM), successful acquisition and retention of profitable customers, integrative channel and partnership management, and analytical data management are among the most essential topics. Students can use calculation methods which are related to business to business sales and are able to do a pricing model for a product or service.

Content

- CRM
- Pricing
- Calculation models
- Calculation methods   
 

Evaluation scale

H-5