Customer Acquisition and Telephone Selling TechniquesLaajuus (5 cr)
Course unit code: KH00BS80
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
Having completed the course the student is
- familiar with the principles and channels of gaining new customers as a part of sales process
- able to use telephone selling techniques as part of customer acquisition
- able to plan, execute and report a calling campaign.