Study Guide

Objective

After completing the course a student is able to
- analyse and develop their expertise as a designer of visual concepts
- design and develop visual identities for clients
- manage the visual design process from analysis and data acquisition to solutions
- expand their team work and presentation skills

Content

Students practice the role of responsible Art Director. Multimedia learning task or project can be carried out as an assignment. The assigment includes analysis, ideas, background research, visualizations, visual design and presentations. Project management, creativity and visual rhetoric are key tools for the designer.

Materials

will be shared in itslearning

Completion alternatives

a portfolio that covers the learning goals and objectives of the course

Student workload

one large independent learning task. Guidance will be available during the course

Content scheduling

Students will handle the responsibility of an Art Director in a creative team. Course’s learning tasks will cover multiple media channels, or it can be an outside assignment. Art Director students will create ideas, do research, visualize and write advertising concepts that they’ll present to the group or client. Project management, research, creativity, visual rhetoric and styles are the tools of the Art Director.

Evaluation scale

H-5

Assessment methods and criteria

Participation in the course. Visual and written aspects of exercises. Individual and group work. Giving and receiving feedback, group interaction.

Assessment criteria, fail (0)

The student has not completed all the learning tasks. Student has participated to the group’s activities but has achieved little and superficial learning goals.

Assessment criteria, satisfactory (1-2)

The student has completed all the learning tasks but has achieved little and superficial learning goals.

Assessment criteria, good (3-4)

The student has completed all the learning tasks and achieved the learning objectives well. The student has acquired and utilized current and relevant information in his / her assignments. The student has worked actively during the course.

Assessment criteria, excellent (5)

The student has completed all learning tasks, achieved learning objectives, and demonstrated extensive knowledge of communication topics. The student has utilized current and relevant information in a versatile and creative way. The student is committed to work and has contributed to the achievement of goals.