Media Revenue Models, Sales and NetworksLaajuus (5 cr)
Code: KU00CT87
Credits
5 op
Objective
After completing the course, the student is able to
- describe the earnings and business models of the media sector
- obtain information on the market situation through appropriate methods;
- describe the prerequisites for successful sales work and identify the stages of the sales process
- assess customer potential and map customer needs
- explains the importance of networking
- plan and develop their own networking and use networking platforms and services
- adapt the allocation of resources to sustainable and responsible operations
- demonstrate social sustainability towards different individuals and groups of people
Content
The course deals with revenue and business models in the media sector, the impact of models on the planning and implementation of the operations of a company or other community taking into account sustainable development, the prerequisites and stages of sales work, sales planning and management, identifying customer potential, customer understanding, personal networking, utilization of networks, and networking platforms and services.
Enrollment
02.12.2024 - 31.03.2025
Timing
31.03.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Media
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
5 - 15
Degree programmes
- Degree Programme in Media Arts
Teachers
- Lasse Lehtonen
- Markus Hatakka
Teacher in charge
Markus Hatakka
Groups
-
PMEDIS24tupr
Objective
After completing the course, the student is able to
- describe the earnings and business models of the media sector
- obtain information on the market situation through appropriate methods;
- describe the prerequisites for successful sales work and identify the stages of the sales process
- assess customer potential and map customer needs
- explains the importance of networking
- plan and develop their own networking and use networking platforms and services
- adapt the allocation of resources to sustainable and responsible operations
- demonstrate social sustainability towards different individuals and groups of people
Content
The course deals with revenue and business models in the media sector, the impact of models on the planning and implementation of the operations of a company or other community taking into account sustainable development, the prerequisites and stages of sales work, sales planning and management, identifying customer potential, customer understanding, personal networking, utilization of networks, and networking platforms and services.
Evaluation scale
H-5