Business and SalesLaajuus (5 cr)

Objective

The student can
- describe the requirements for a successful business
- communicate goals of a business to various interest groups of a business.
- apply a marketing plan to reach customers
- apply customer oriented thinking in sales processes
- recognize the central personal selling skills

Content

Business environment
Marketing
Business planning
The significance of sales to the success of a firm
Sales Process
Central sales skills