Strategic Service Design ApproachLaajuus (5 cr)
Code: MS00BR66
Credits
5 op
Objective
The Student is able to:
- Analyse changing situations and utilise design thinking for the challenges of society
- Implement service design as a strategic tool for sustainable change processes in businesses and society
- Work in an initiative and proactive way for the change
-Involve organisations to adopt sustainable practices
Content
- Adapting design thinking in complex development needs of the changing society in a sustainable way
- Policies for sustainable development
- Life-centered design
- Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
- Service design project - adapting theory to a real working life project with a commissioner
Qualifications
-Service Design Methods and Tools course or corresponding competences.
Enrollment
02.07.2024 - 24.10.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Kupittaa Campus
Teaching languages
- English
Seats
10 - 45
Degree programmes
- Master of Business Administration, Service Design
Teachers
- Ulla Seppälä-Kaven
Groups
-
YSERVIS23
Objective
The Student is able to:
- Analyse changing situations and utilise design thinking for the challenges of society
- Implement service design as a strategic tool for sustainable change processes in businesses and society
- Work in an initiative and proactive way for the change
-Involve organisations to adopt sustainable practices
Content
- Adapting design thinking in complex development needs of the changing society in a sustainable way
- Policies for sustainable development
- Life-centered design
- Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
- Service design project - adapting theory to a real working life project with a commissioner
Materials
On Itslearning
Teaching methods
Coaching
Team / Group work
Peer discussions / feedback
International connections
The course is based on innovation pedagogy and constructivism. The student group is international.
Completion alternatives
According to the principles for credit transfer.
Student workload
20 % literature circles: your presentation 20 % overall activity, attendance and self-leadership, teamwork 60 % your project work
Content scheduling
Content:
Strategic planning and design
Sustainability and life-centered design
Strategic service design in practice
Literature studies and circles
Development project
1. Contact day, on Friday November 1, 2024, from 8.30 to 16.15 EduCity 1090
Course introduction
Strategic planning and design
Sustainability and design
Life-centered design Strategic service design in practice with Mikko-Pekka Hanski, the guest lecturer
Assignments
2. Volunteer coaching, on Thursday November 14, 2024, from 16.30 to 17.30 online on MS Teams
3. Submission of project plan and design thinking canvas for strategic planning on Sunday November 17 (23.59)
4. Contact day on Thursday November 28, 2024, from 8.30 to 16.15 in EduCity 2067
Literature circles in groups, deadline for presentation is November 27, 2024 (23.59).
In small groups: Presentations of ongoing projects, peer discussions, feedback and development
5. Deadline for development projects on Wednesday December 4, 2024 (23.59) if you want to graduate in 2024. You may submit your project portfolio earlier, too.
Further information
Contact lessons lessons are in Tuas Educity, Joukahaisenkatu 7, Turku.
1.11.2024 Edu 1090
28.11.2024 Edu 2067
Evaluation scale
H-5
Assessment methods and criteria
20 % literature circles: your presentation 20 % overall activity, attendance and self-leadership, teamwork 60 % your project work
Scale 1 – 5
Assessment criteria, fail (0)
No participation, not returned assignments
Assessment criteria, satisfactory (1-2)
Sufficient 1
Theory and methodology are poorly understood and implemented in real life project. Research, service design, communication and documentation are hardly acceptable. Active participation.
Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project. Research, service design, communication and documentation are acceptable. Active participation.
Assessment criteria, good (3-4)
Good 3
Understanding of theory and applicability of methods in real life project, but work could be stronger. Research, service design, communication and documentation are good. Active participation.
Very Good 4
General understanding of theory and methods, very good implementation in real life project. Reliable research, innovative service design and communication and documentation on good level. Very active participation.
Assessment criteria, excellent (5)
Excellent 5
Mastery of theory and methods, proficiency of implementation of them in real-life project. Outstanding research, innovative service design and excellent communication and documentation. Very active participation.
Qualifications
-Service Design Methods and Tools course or corresponding competences.
Enrollment
30.06.2023 - 30.11.2023
Timing
01.09.2023 - 31.01.2024
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Teaching languages
- English
Seats
15 - 50
Degree programmes
- Master of Business Administration, Service Design
Teachers
- Ulla Seppälä-Kaven
- Riikka Kulmala
Groups
-
YSERVIS22
Objective
The Student is able to:
- Analyse changing situations and utilise design thinking for the challenges of society
- Implement service design as a strategic tool for sustainable change processes in businesses and society
- Work in an initiative and proactive way for the change
-Involve organisations to adopt sustainable practices
Content
- Adapting design thinking in complex development needs of the changing society in a sustainable way
- Policies for sustainable development
- Life-centered design
- Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
- Service design project - adapting theory to a real working life project with a commissioner
Materials
Buehring, J. & Bishop, P.C. 2020. Foresight and Design: New Support for Strategic Decision Making. She Ji: The Journal of Design, Economics and Innovation. Volume 6, Issue 3, Autumn 2020, pp 408 – 432. https://www.sciencedirect.com/science/article/pii/S2405872620300423
Kehusmaa, K. 2010. Strategiatyö – Organisaation voimanlähde. https://kauppakamaritieto-fi.ezproxy.turkuamk.fi/ammattikirjasto/teos/strategiatyo2010#kohta:Strategiaty((f6)((20)((2013)((20)organisaation((20)voimanl((e4)hde
Kerestegian, S. 2019. Life-centred Design.
https://creativeregion.org/wp-content/uploads/2019/07/Stiven-Kerestegian-on-Life-Centred-Design.pdf
Lucidchart. 2021. Top Frameworks for Strategic Planning. https://www.lucidchart.com/blog/strategic-planning-frameworks
Mager, B. 2020. The Future of Service Design. https://www.academia.edu/44459133/The_Future_of_Service_Design
Owens, J. 2019. 10 Principles of Life-centered Design. How we May Begin to Design for a Future of Inclusivity.
https://medium.com/the-sentient-files/10-principles-of-life-centered-design-3c5f543414f3
Salmela, K. 2020. Strateginen palvelumuotoilu - kohti vaikuttavampaa palvelukehitystä. Laurea UAS. Master’s thesis.
https://www.theseus.fi/bitstream/handle/10024/353899/Salmela_Kim.pdf?sequence=2
Stroh, P. J. 2014. Business strategy: Plan, execute, win! https://ebookcentral.proquest.com/lib/turkuamk-ebooks/reader.action?docID=1651191
Suri, J.F. 2019. The Future is Life-centered. Podcast. https://www.mixed-methods.org/episodes/2019/7/24/the-future-is-symbiotic-jane-fulton-suri-ideo
Trischler, J., & Charles, M. 2019. The application of a service ecosystems lens to public policy analysis and design: exploring the frontiers. Journal of Public Policy & Marketing. Vol. 38(1), 19-35. https://journals.sagepub.com/doi/full/10.1177/0743915618818566
Trollbäck & Company. The New Division. (n.d.) The Global Goals Design.
https://www.thenewdivision.world/globalgoals
Wataya, H. 2020. Designing for Change through Life Centered Approach.
https://www.linkedin.com/pulse/designing-change-through-life-centered-approach-helena-wataya?articleId=6666080714812866560
2030 Agenda for Sustainable Development
https://kestavakehitys.fi/en/agenda2030
Additional links to tools will be published on the learning platform.
Teaching methods
Lectures, and group work.
Strategic service design project work for a commissioner as a group work
Presentations.
Peer feedback.
Exam schedules
Final assignment (Process portfolio and video/oral presentation)
Overdue assignments shall be returned
International connections
The course is based on innovation pedagogy and constructivism. The student group is international.
Completion alternatives
According to the principles for credit transfer.
Student workload
Workload approximately 135 h:
- Contact sessions ca 16 h
- Distance studies ca 119 h
Pre-assignment 4 h
Research and service design project 80 h
Report, and video/oral presentation for the commissioner 35 h
Content scheduling
Content:
Adapting design thinking in complex development needs of the changing society in a sustainable way
Policies for sustainable development
Life-centered design
Analysing operations, and planning and developing strategies for an organisation to deal with changing situations
Service design project - adapting theory to a real working life project with a commissioner
Start October.2023 – Submission of final assignment December 2023
Contact sessions:
Friday 13.10.2023 at 13.00-16.15
Saturday 22.10.2023 at 8.30-12.00
Friday 24.11.2023 at 8.30-12.00
Saturday 25.11.2023 at 8.30-12.00
Further information
Contact lessons lessons are in Novia´s premises, Henrikinkatu 7, Turku.
Prerequisities: Competense objectives for Service Design Thinking course (5ects) and Service Design Methods and Tools course (5ects) and Service Design and Future Challenges course (5ects) or corresponding competences obtained.
The course and the project are a continuation of the previous course Service Design and Future Challenges, with the same commissioner.
The purpose of the study project is to develop strategies and services for the commissioner.
You will work in groups of 3 – 4 persons. Your goal during the course is to create a strategy (vision, mission, values and culture) with service concepts, and finally design a roadmap for cooperation and engagement of stakeholders concerning the strategy.
Evaluation scale
H-5
Assessment methods and criteria
Objects and methods of assessment:
All the assignments returned in time.
Active participation and interaction in the group work
Report of the process and results including service concepts and strategy, and a video presentation for the commissioner.
Assessment criteria of project work:
Analytical approach
Usage of appropriate methods and tools for development
Contents of service concepts and strategy
Informativeness of documentation
Lecturers’, self and peer evaluation
Scale 1 – 5
Assessment criteria, fail (0)
- Quantity: the work is not completed and or;
- Quality: the minimum content requirements are not met
Assessment criteria, satisfactory (1-2)
Sufficient 1
Theory and methodology are poorly understood and implemented in real life project.
Research, service design, communication and documentation are hardly acceptable.
Active participation.
Satisfactory 2
Appear to grasp theory and have made a start in showing its applicability in real life project.
Research, service design, communication and documentation are acceptable.
Active participation.
Assessment criteria, good (3-4)
Good 3
Understanding of theory and applicability of methods in real life project, but work could be stronger.
Research, service design, communication and documentation are good.
Active participation.
Very Good 4
General understanding of theory and methods, very good implementation in real life project.
Reliable research, innovative service design and communication and documentation on good level.
Very active participation.
Assessment criteria, excellent (5)
Excellent 5
Mastery of theory and methods, proficiency of implementation of them in real-life project.
Outstanding research, innovative service design and excellent communication and documentation.
Very active participation.
Qualifications
-Service Design Methods and Tools course or corresponding competences.