Marketing development taskLaajuus (5 cr)
Code: KH00CA03
Credits
5 op
Objective
As a result of the course, the student is able to implement the theory of leadership within the practical sales management environment. The student is able to analyze, develop and further improve marketing and sales operations.
Content
At the very beginning the students must select a target company for which an improvement plan is established focusing on marketing and sales operations.
To enable the above it is essential to first analyze the current status of the operations respectively. Thereafter a plausible future vision is established. Based on the vision (where do we want go, and why) a strategic plan is created.
The established development plan is discussed with the target company representatives, and adjusted according to the acquired feedback.
Enrollment
01.06.2024 - 29.10.2024
Timing
29.10.2024 - 16.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Taru Kankaanpää
Groups
-
MLIISK23
Objective
As a result of the course, the student is able to implement the theory of leadership within the practical sales management environment. The student is able to analyze, develop and further improve marketing and sales operations.
Content
At the very beginning the students must select a target company for which an improvement plan is established focusing on marketing and sales operations.
To enable the above it is essential to first analyze the current status of the operations respectively. Thereafter a plausible future vision is established. Based on the vision (where do we want go, and why) a strategic plan is created.
The established development plan is discussed with the target company representatives, and adjusted according to the acquired feedback.
Evaluation scale
H-5
Enrollment
01.06.2023 - 20.09.2023
Timing
12.09.2023 - 22.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Janne Granfors
- Taru Kankaanpää
Groups
-
MLIISK22
Objective
As a result of the course, the student is able to implement the theory of leadership within the practical sales management environment. The student is able to analyze, develop and further improve marketing and sales operations.
Content
At the very beginning the students must select a target company for which an improvement plan is established focusing on marketing and sales operations.
To enable the above it is essential to first analyze the current status of the operations respectively. Thereafter a plausible future vision is established. Based on the vision (where do we want go, and why) a strategic plan is created.
The established development plan is discussed with the target company representatives, and adjusted according to the acquired feedback.
Evaluation scale
H-5
Enrollment
01.12.2022 - 03.02.2023
Timing
10.02.2023 - 14.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Janne Granfors
- Marianne Renvall
Groups
-
MLIITS21
Objective
As a result of the course, the student is able to implement the theory of leadership within the practical sales management environment. The student is able to analyze, develop and further improve marketing and sales operations.
Content
At the very beginning the students must select a target company for which an improvement plan is established focusing on marketing and sales operations.
To enable the above it is essential to first analyze the current status of the operations respectively. Thereafter a plausible future vision is established. Based on the vision (where do we want go, and why) a strategic plan is created.
The established development plan is discussed with the target company representatives, and adjusted according to the acquired feedback.
Evaluation scale
Hyväksytty/Hylätty
Enrollment
01.12.2021 - 25.02.2022
Timing
18.02.2022 - 12.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Marianne Renvall
Groups
-
MLIITS20
Objective
As a result of the course, the student is able to implement the theory of leadership within the practical sales management environment. The student is able to analyze, develop and further improve marketing and sales operations.
Content
At the very beginning the students must select a target company for which an improvement plan is established focusing on marketing and sales operations.
To enable the above it is essential to first analyze the current status of the operations respectively. Thereafter a plausible future vision is established. Based on the vision (where do we want go, and why) a strategic plan is created.
The established development plan is discussed with the target company representatives, and adjusted according to the acquired feedback.
Evaluation scale
Hyväksytty/Hylätty