Buying and Selling ProcessLaajuus (5 cr)

Objective

After completing the course, the student will be able to:
- implement the different stages of the sales process in a customer-oriented way.
- analyse the customer's buying behaviour and buying processes.
- use CRM as a sales support tool.

Content

- Stages of the buying and selling process
- CRM as a sales support tool
- Telemarketing basics
- Developing sales with the help of the company case study