Managing Marketing and SalesLaajuus (5 cr)

Objective

After completing the course, the student will be able to:
- Recognize the benefits of marketing and sales collaboration.
- Identify and apply practical ways to lead performance in marketing and sales .
- To develop own marketing and sales management skills.

Content

- Understanding and applying the knowledge base of sales and marketing (smarketing) management.
- performance management in marketing and sales and its specific characteristics.
- developing own management skills.