Sales and Customer ServiceLaajuus (5 cr)
Course unit code: KH00CB17
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
Having completed the course, the student is able to:
apply customer oriented thinking in sales processes
develop profitable customer relationships
use customer-oriented practices in service
Content
Customer oriented thinking
The significance of sales to the success of a firm
Sales Process
The customer´s buying behavior
Customer experience
Customer service