Basics of Business AdministrationLaajuus (10 cr)
Code: KH00DH36
Credits
10 op
Objective
The student familiarizes herself/himself with the basic concepts of business.
Content
- Basic business concepts
- The financial process of the organization
- Business forms
- Modern marketing thinking
- Marketing operating environment
- Purchase behavior and segmentation
- Competitive means of marketing
- The economy and profitability of the company