Green marketing 2Laajuus (5 cr)

Objective

• Understands the importance of responsibility as part of marketing communication
• Understands the significance of sustainable packaging
• Understands the role of packaging in the purchasing and customer experience
• Can apply knowledge in packaging design
• Can create/update customer personas to meet today's challenges
• Can create/update communication and marketing plans considering responsibility in industry
• Can create/update business plans considering responsibility in industry

Content

• Sustainable packaging design and materials
• Communication as part of responsible operations
• Communication and marketing plan considering aspects of responsibility
• Updating the business plan considering current requirements in industry