Brand Building and Brand ManagementLaajuus (5 cr)
Course unit code: 3011641
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
After completion of the study unit the student is able to
• how different forms of communication create an impact on product and company level
• name factors affecting the emergence of product image (brand)
• apply brand building in different contexts.
Content
- role of beliefs and the image of the product
- components of brand and brandbuilding