Brand Building and Brand ManagementLaajuus (5 op)
Opintojakson tunnus: 3011641
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Osaamistavoitteet
After completion of the study unit the student is able to
• how different forms of communication create an impact on product and company level
• name factors affecting the emergence of product image (brand)
• apply brand building in different contexts.
Sisältö
- role of beliefs and the image of the product
- components of brand and brandbuilding