Profitable SalesLaajuus (5 cr)

Objective

Student is able:
• define the key concepts of personal selling
• recognize the main areas of competence in sales
• to create and develop business relationships in B-to-B markets
• to use calculation methods which are related to business to business sales
• to do a pricing model for a product or service.

Content

key concepts of personal selling
business relationships in B-to-B markets
calculation methods which are related to business to business sales
pricing model for a product or service.