Storytelling and Content MarketingLaajuus (5 op)

Osaamistavoitteet

Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Sisältö

The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers

Esitietovaatimukset

Sales Skills

Oppimateriaalit

The material is given at the beginning of the course.